Blood donor recruitment involves education, information and motivation techniques which lead to conversion of a non donor to voluntary blood donor. Various techniques of motivation are used by different countries. Basically, these involve meeting with various groups of people, dissemination of education and information material on blood donation, basic blood science, need and importance of blood to human beings, etc. These can be done through formal lectures, seminars, workshops, rallies, group discussions, etc
There is no blood donor recruitment department at present. The recruitment of voluntary blood donors is done presently by various socio-cultural organisations and NGO's in the country. The Blood Transfusion Service provides logistic support in collecting blood.